60 Brands Using Tumblr

Tumblr is a blogging platform that doubles as a social network.

The site offers a unique opportunity as a blogging platform, a built in audience. There are other large blog communities, but on Tumblr the follow, like, and reblog features are dialed in, creating larger opportunities for good content to spread.

This sounds like a great opportunity for every brand right?


The caveat is that the standard blog post does not thrive on Tumblr. The fast paced, “next shiny object please” nature of this social network is optimized for quick consumption content.

Photos, videos, quotes and questions are the currency in the Tumblr ecosystem. A little attitude, edginess, and inspiration also plays very well amongst it’s members. The brands that have access to large amounts of this type of media are, not surprisingly, the brands that have embraced Tumblr the most.

Fashion brands are built for Tumblr it seems, covering the site with their wears, sharing their highly visual cultures (see Bergdorf and J Crew) and even offering up links to sales (see Ann Taylor).

Large websites and blogs use Tumblr as a channel for sharing company news (see Twitter), company culture (see Mashable) or to tease content (see College Humor and The Huffington Post)

Publishing and broadcast media, businesses built on unending content, are by far the biggest brand category on the site, from Rolling Stone to NPR to Sesame Street.  The Economist does a nice job, sampling some very Tumblr friendly content such as videos, cover previews, quotes and political cartoons.


1. IBM (smarterplanet.tumblr.com)
2. Universal Music (universalmusic.tumblr.com)
3. EMI Music (emimusic.tumblr.com)
4. Huggies (highchaircritics.com)
5. Bungie (nobleactual.com)
6. The Standard Hotel (content.standardculture.com)
7. Ace Hotel (blog.acehotel.com)
8. 92nd Street YMCA (92y.tumblr.com)


9. The Atlantic (theatlantic.tumblr.com)
10. Boston Globe (boston.tumblr.com)
11. The Daily UNOFFICIAL (thedailyindexed.tumblr.com)
12. The Economist (theeconomist.tumblr.com)
13. Elle (elle.tumblr.com)
14. Entertainment Weekly (entertainmentweekly.tumblr.com)
15. Glamour (glamour.tumblr.com)
16. GQ (gq.tumblr.com)
17. LA Times (go.tumblr.com)
18. Life (life.tumblr.com)
19. Lucky Magazine (luckymag.tumblr.com)
20. National Post (nationalpost.tumblr.com)
21. The New Yorker (newyorker.tumblr.com)
22. Newsweek (newsweek.tumblr.com)
23. NY Times, but not really (nytimes.tumblr.com)
24. Paper Mag (papermag.tumblr.com)
25. Rolling Stone (rollingstone.tumblr.com)
26. Teen Vogue (teenvogue.tumblr.com)
27. Time Out New York (timeoutnewyork.tumblr.com)
28. Vanity Fair (vanityfair.tumblr.com)
29. The Village Voice (villagevoice.tumblr.com)
30. Vogue (vogue.tumblr.com)
31. W Magazine (wmagazine.tumblr.com)
32. Washington Examiner (washingtonexaminer.tumblr.com)
33. Washington Post (on.washingtonpost.com)


34. Alexander McQueen (www.m-c-q.com)
35. Ann Taylor (blog.anntaylor.com)
36. Bergdorf Goodman (bergdorfgoodman.tumblr.com)
37. Ford Models (fordmodels.tumblr.com)
38. J Crew (jcrew.tumblr.com)
39. Kate Spade (katespadeny.tumblr.com)
40. Oscar de la Renta (oscarprgirl.tumblr.com)
41. ModCloth (modcloth.tumblr.com)


42. ABC World News (abcworldnews.tumblr.com)
43. CNN Money Tech (cnnmoneytech.tumblr.com)
44. Comedy Central (comedycentral.tumblr.com)
45. Fresh Air (nprfreshair.tumblr.com)
46. IFC (tumblr.ifc.com)
47. NBC Nightly News (nbcnews.tumblr.com)
48. Nightline (nightline.tumblr.com)
49. NPR (npr.tumblr.com)
50. Sesame Street (sesamestreet.tumblr.com)
51. Travel Channel (travelchannel.tumblr.com)
52. The Today Show (today.tumblr.com)


53. College Humor (blog.collegehumor.com)
54. Flavorpill (flavorpill.tumblr.com)
55. Foursquare (foursquare.tumblr.com)
56. Huffington Post (huffingtonpost.tumblr.com)
57. Mashable (mashablehq.com)
58. Rocketboom (blog.rocketboom.com)
59. Seamless Web (seamlessweb.tumblr.com)
60. Twitter (status.twitter.com)




What It Is

As its name suggests, microblogging is writing extremely short blog posts, kind of like text messages. Twitter is currently the most popular microblog service and lets users post entries up to 140 characters long. Users can read these messages online or have them sent as a text message to a cell phone or other mobile device. More specific information about Twitter is available on the Twitter Best Practices page.

The popular social networking websites Facebook, MySpace, and LinkedIn also have a microblogging feature, called “status update.”

Microblogging is more than just random “short bursts of text,” it’s better characterized as short conversations where you listen to and share ideas.

Once you get going with a set of people you follow and people who follow you, it’s a never-ending conversation you can dip into when you want. The people you talk to can serve as a filter for the torrent of information online, giving you links to check out, sharing new ways of thinking, and offering responses to the questions you ask.

Two-Way Communications

The best use for microblogging is to engage a community in a public forum. Some sites even let you reply to posts, and automatically bring replies to your posts to your attention. For example, on Twitter, you can reply to a post by typing the @ symbol followed immediately by the user name, a space, and then the message. Twitter replies appear on a special screen when a user logs in. For example, posting “@mblger I agree with your last point” will appear on the “replies” screen when the user “mblger” logs in. This is a useful feature—imagine using it to submit questions for a speaker during a live session. Tumblr offers a similar feature, the “Reblog” button.

You can also guide readers to your content by including hashtags (also known as microblogging funnels). When you see a pound sign followed by a word or string of characters in a microblog entry (#gov20, #govloop, etc.), the user is letting you know that the entry is referring to a specific topic. For instance, the hashtag #gov20 is used to identify microblogs that refer to the use and introduction of Web 2.0 activities in government. There are many hashtag directories where you can find content of interest. Meeting planners and event coordinators frequently recommend a hashtag for attendees so that microblog entries related to the event can be easily searched and retrieved.

Various sites help you track how people use information on microblogging sites. For example, Twitter Search and Twitterfall let you easily search for keywords used by people on Twitter, allowing you to see whether people are talking about your agency. These sites are not owned by Twitter.

Interested in doing something more? You can host a Twitter town hall where your customers are invited to ask questions on a topic and subject matter experts at your agency will answer using a pre-determined #hashtag for the event.

Incoming Communications

Use microblogging to learn about any subject of interest, bounce ideas off of people, and stay ahead of media inquiries.

Outbound Communications

Microblogging can help you get information to people without forcing them to come to your site. Sites that let you use an RSS feed to post are especially useful. Using RSS, you can post content in one place (for example, news releases) and the microblogging site will pick up automatically, posting it in your microblog.

Many microblogging sites let you change your account settings to let your messages be viewed by anyone, or by a restricted group that you choose. You can also block specific users if necessary. It may not pass a careful security review, but this is a way to create a quick, closed professional network where everyone can follow each others’ work.

Users of popular microblogging sites can “follow” other members to see an up-to-date list of recent posts when they log into the service. When you follow more than one user, the entries of all the users you follow are posted in chronological order.

Microblogging sites often work well on cell phones and other mobile devices, making it easy for you to deliver content that people would want on the road without building a site specifically for mobile devices.

Microblogging can be used to share announcements, news, special events like holiday hours, new products, updated resources, reminders, instructions, or to share answers to frequent questions.

Microblogging also can be very useful for issuing directions or warnings during emergencies. Some universities encourage students to follow an official school Twitter account so they can quickly broadcast a message to all students in the event of an emergency.

The character limits for various microblogging sites include text, spaces, and characters in URLs. Many users choose to replace long URLs with shorter versions so they have more space for personal comments (see Wikipedia’s list of URL redirectioning services).

Specific Requirements

The same legal issues that apply to most Terms of Service for using non-government sites also apply to microblogging.

The General Services Administration has determined that, as of May 2009, the standard Twitter Terms of Service are generally acceptable for federal government agencies. Nonetheless, agencies are encouraged to independently evaluate Twitter’s Terms of Service to ensure they are acceptable.

How to Implement

Begin by exploring microblogging sites to see how people use them.

Next, consult with your legal and communications offices to confirm you are allowed to create the account.

Choose a meaningful account name. Consider creating a different account for each different type of information you want to share (blog posts, news releases, program announcements, etc.).

Set up your account and check your user settings to be sure your posts are public or private as appropriate.

Type your message and press the button to publish it in your microblog.

To set up an automated feed like an RSS feed, follow the instructions on the site. Sometimes you have to set up an account on a different site. For example, to post an RSS feed on Twitter, you have to use Twitterfeed.com, which is not part of Twitter.

Be aware that you have to provide your user ID and password to use these third-party sites. Essentially, the other site logs–in as you. This carries potential security risks, so use only well-established services you can verify have not stolen identities and do not use the same password as you use for other purposes. Use a strong password and change it often.

Note: Microblogging is new enough that the tools and concepts are constantly evolving. The examples below are just a sample to help you learn the basics; these lists will always be outdated and incomplete. Use Google to find more information.


Dozens of government agencies and officials at all levels are using microblogs, and there are several lists.

For example:

Example discussions:

Examples of inbound communications:

  • People started talking about a major coal ash spill in December 2008, days before the mainstream media began discussing it.

Examples of outbound communications:


Microblogging sites:

  • Twitter.com allows for posts of up to 140 characters in length to be uploaded and read online or through instant messaging or mobile devices via text messaging. Many guides exist; here’s one.
  • Tumblr.com makes it possible to add tags to posts and to post videos
  • Plurk.com utilizes a rich interface and horizontal timeline to add a spatial dimension to microblogging

Sites that allow you to put an RSS feed into a microblogging site:

Microblog search sites:

Go.USA.gov lets government employees create short .gov URLs from official government domains, such as .gov, .mil, .si.edu, or .fed.us URLs. Go.USA.gov registration is limited to people with .mil, .gov, .fed.us, and .si.edu email addresses.

Sites that shorten and track clicks on URLs you post (with only 140 characters, shortening long URLs is critical):

Sites that aggregate blogs:

  • FriendFeed.com is a social aggregator that consolidates the updates from social websites such as blog entries, social bookmarking websites, and social networks. Individuals using multiple social websites can have a consolidated stream of details on all their activities across these websites.

Other microblogging tools:

  • Back up Twitter is an article on various ways to backup your Twitter account.
  • There is an ever-growing group to perform various tasks, like allowing you to send a post to multiple sites at once or letting you post from a cell phone without logging into a Web site. To get further information Search Google.


Most microblogging sites are limited to using the standard character sets, which inherently is accessible, especially if the microblogging site offers a mobile version of their tool. However, other software tools that interface with microblogging sites are not necessarily accessible.


  • TwInbox is a plug-in that works with Microsoft Outlook.
  • Twitterrific is reported to be accessible for MAC, iPhone, and iPod users.
  • Syrinx is reported to be accessible for MAC users.


20 Simple Tips for Writing a Blog Post That Begs to be Read

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article.

The reality though is that the headline is just the start!… you want your visitor to stay and  read the whole article rather than bounce out to another website in an era of ‘click and go’.

We live in the era of ever decreasing attention and the art of keeping the reader engaged has now become an ongoing creative and scientific experiment of verbal and visual seduction.

The Age of Skimming

So writing that awesome headline has made the reader turn up but then you have to continue to entice, tease and intrigue the reader with the promise of more information, possible entertainment or a solution to the problem so that they will read on.

Skimming the article is the norm and with so much information competing for everyone’s attention, honing those writing skills is required to ensure that the information your post promised in the headline is transparently and readily available as your readers eyes scan the page.

People are Seeking Answers

Readers are seeking solutions and answers to their problems. They are asking questions.

  • Will this video embedded in the article deliver the information I crave?
  • Will the embedded slideshare presentation provide content that will help me with my next corporate boardroom meeting that will impress my customer and my boss?
  • Will the rest of the article enlighten me or bore me?

The headline is important whether it is a Facebook news update and especially if it is on Twitter. Twitter has made the art of the headline more important than ever before because you only have 140 characters to tempt the potential reader to take action and click on the link that is embedded in your Tweet.

The Headline is the Start of the Seduction

What you need to realize is that the headline is the start of the seduction and your reader needs to be continually visually arrested to keep them on your page.

Here are a variety of tips and tactics to continue to lure the reader deeper into your article beyond the headline so that they will not just click away to somewhere else

The Intro

The introduction is maybe the next most important element after the headline. This is an art rather than a science but there are some good tactics to ensure that you don’t lose them in the first sentence or paragraph. Mastering the art of copywriting can be arduous and the master copywriter Eugene Schartwz often spent days crafting the first 50 words of the sales copy and as a blogger you are in the business of selling your article one post at a time.

When writing the introduction these are some ideas to keep in mind.

1. Pose a Question

Challenging the reader to think engages their mind and makes them want to find out the answer.

2. Open with a Quote

This may inspire the reader to continue to read in the hope of finding out what lies beyond the next paragraph

Live as if you were to die tomorrow. Learn as if you were to live forever” – Mohandas K . Gandhi

3. Provide a Personal and Powerful Story

The story teller has captivated people since fire was created and a personal or powerful story can be the honey to keep the reader and listener engaged whether that be around the campfire or within an article.

4. Quote an Enticing Fact or Statistic

If you are writing about Facebook it could be the fact that ”One in every eight minutes spent on the internet is on Facebook”  to draw the reader in.

5. Create Context

Lead into the main part of the article by creating the context for the rest of the story. Provide some background to the argument or solution you are about to put forward. It could be the condensed history of the topic or the facts and figures or the stating of the problem that needs solving.

6. Create a Mental Image

It could be a sentence opening with phrases such as  ’imagine this‘  or ‘do you remember when‘.

7. Analogies and Other Tricks

It could be a phrase such as “A writer without a blog is like a salesman without a telephone” that tempts and captures the readers attention.

Include  Key Words

This is one thing you should not ignore. What are the key words people will be looking for when they turn up. You also need to remember you are writing for two readers your audience and for the 1 million Google computer servers that are crawling and indexing your words, headlines and keywords. The challenge is to still write naturally but you need to be mindful of ‘Lord Google’.

Write Sub-titles

Subtitles are your mini headlines that entice your reader to continue reading, they are teasers that may offer questions that promise more intriguing and inspiring content to follow.

Include Images

Images with screen shots with arrows and circles showing key points can be worth a thousand words and make learning clear and easy to follow through on. Make the solution a ‘no-brainer’.

Consider A Video

Sometimes a short 2 minute video can offer the reader a quick way to explain a concept or idea or solution that 500 words cannot convey. This could be embedded half way through the story. Remember you are writing for the web and rich interactive media is expected and demanded.

The Hyperlink

This is quite often overlooked and in a digital interconnected age the article that has hyperlinks promises a depth and a breadth of information that makes the reader want to explore. Links or additional resources at the end of an article that list valuable posts from your blog that are relevant are also valuable and encourage the reader to read more of your valuable blog content. I also recommend setting up the the links so they open up in a new browser window ensuring that the original page is still open and visible and waiting on their return.

Format For Scanning and Skimming

There is nothing more confronting than a wall of text that says to the reader..”If you want the information… good luck in finding it, because it may be buried here somewhere!”

So break it up into chunk sizes that is easy to digest and doesn’t create visual constipation.

This can be done in a variety of ways through

  • Italics
  • Call out box or block quote
  • Short paragraphs
  • Bullet points
  • A short numbered list

Don’t Forget the Call to Act

This might be a phrase such as

“What is one thing that you can do do today that you have learnt from this post?”

The Closing

Closing is important and the main thing to remember is to close the loop by tying it back to the beginning. It could be a statement or a question.

So what was the key element that made you want to read this entire post?


Past, Present and Future of Blogging

Blogging started in the 1990′s as online diaries. In 2011 Huffington Post, which became the largest blog in the world was sold to AOL for $315 million. Blogging has changed!

We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. The printing press enabled writers to become best selling authors by providing them with the means to mass produce books for the first time. Authors that were in the right place at the right time included Luther and  Erasmus (who was reputed to have sold 750,000  copies during his lifetime).

Italy became the early publishing center of Europe with print shops established in 77 cities by 1500.

Blogging platforms such as WordPress and a web that makes sharing efficient and viral are transforming how we produce, consume and engage with knowledge and information. Publishing is evolving to whole new level that is global, instant and multi-media. Welcome to the new world of publishing!

Blogs as Global Online Magazines

Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic.

Corporate blogs enable companies to display their knowledge and thought leadership and professional bloggers can make income from their passions.

Micro blogging platforms as Twitter are adding speed and mobility to spreading our thoughts, ideas and media in real time and have added another dimension to micro publish or link to a detailed article.

Why is Blogging Transforming Publishing?

There are many reasons why, but there are four main drivers that have enabled and synergized bloggings rise from a hobby activity to global business platforms.

1. Ease of Use

WordPress and other software make it easy to write and publish in a multimedia format. Programmers no longer needed!

2. The Rise of the Social Networks

Twitter and Facebook have made it efficient and cost effective to self market the blog to a global audience that was not possible before

3. Low Cost and High Speed Broadband

Multimedia including videos and high definition images that are vital to the modern online blog would not be possible with out high speed internet that is within most people’s reach and budget. Video bloggers need bandwidth and lots of it!

4. Low Cost Hardware

A laptop can be bought for under $500 with 300 Gb hard disks, so even students in primary school have the computers with the speed and capacity to write and share online.

These four factors combined provide the perfect storm for blogging to grow, all you need to add is some passion and innate ability and a blogger is born.

So How are We Blogging?

Bloggers come in all shapes and sizes from the professional corporate blogger to the occasional hobbyist who pens their thoughts at random. Blogging platforms can be developer hosted such as Tumblr and Blogger or Self hosted on open source software using Drupal or WordPress.

Infographic Blogging

Blogging and Social Media

Social media has provided the horsepower for blogging to spread to a global audience.  The growth of  corporate blogging has seen a growth from a base of 16% of in 2007 to a projected 43% in 2012.

Infographic Blogging and Social Media

The Blogging Economy

North America is the epicenter of blogging and the average income of a blogger is $42,548 with the self employed professional blogger earning $122,000. Twitter and Facebook are the two main drivers of traffic for bloggers at 26% and 28% respectively.

Infographic Blogging Economy

12 Important Steps Some Bloggers Forget

Writing a blog sometimes feels like a running a marathon.

You need to find topics to write about when inspiration seems to have taken a holiday.

Blogging once a month doesn’t cut it, in fact once a week is also a bit on the light side.

If you want to be taken seriously, two to three times a week is maybe approaching optimum.

Some bloggers like to write in the quiet of the morning, others prefer the serenity of the late night hours.

Whichever your preference, it needs to become part of your ritual.

So to be effective as a blogger it requires persistence, patience and discipline.

To be successful it requires serious commitment if you aim to make it a success.

The Writing Sanctuary

There are other elements that are part of the blogger’s environment and creative mix that need to be considered.

The  writing sanctuary is essential and it should be free of distractions and provide the tools to perform research, capture screen shots and publish efficiently.

Good writing requires constructing and wrangling the words into a form that will tempt and tease the reader to revisit and maybe become a loyal follower.

The blogger also needs ideas and headlines spilling into his consciousness that will turn up as a blog post that will entice viewers with big ideas and solutions to their problems.

These thoughts sometimes emerge in the quiet of night between dreams, during reading or arrive while driving a car.

Stopping the car, seizing the pen or tapping the idea into the notes feature on your iPhone to capture the fleeting inspiration is part of a bloggers lot.

You have Written, What Next?

So you have the headline, written the post and wrestled the words into a format that is easy to read for a web audience that is time poor and has a limited attention span.

So your post is done, but that is only half the work!

You now need to optimize and share and ensure that you pursue the tasks of promoting and publishing your blog onto social networks where your audience is!

The real work now begins. Making your article visible.

The Essential Steps for Optimizing and Promoting

The next steps are essential and is required so your audience can discover your inspiring, educational and informative content.

One of the best places to start  to be found in a world of 500 million websites is optimising your blog for search engines.

Getting discovered on a Google search should be a big part of your marketing plans.

A: Blog Optimizing

Search Engine Optimizing (SEO) for Beginners

Search engines should be an important part of any bloggers marketing strategy and I have found it essential. In fact 40% of my traffic I can attribute to search engines!

Step #1. Categories

WordPress includes a section that allows you to enter which topics your article should be categorised as. Generally an article could be included in several categories and these need to be either created (if you haven’t created one before) or ticked.

Categories are vital for SEO

To add to the standard and capable SEO capabilties of WordPress I recommend an additional plugin for WordPress blogs that is titled the “All in One SEO Pack“.

It is easy to install even for non programmers and optimises your WordPress blog for search engines.

Once loaded it will appear at the bottom of your “Edit Post” Screen and will make your article highly visible to search engines.

It includes three sections that are all vital to be completed before publishing (and below are steps 2-4 of your blog optimization process).

Step #2. Write a Title with Essential Keywords

This is what Google (or Bing or Yahoo) will index and place on the results page when someone is searching. It is as important as your headline and will also be your search ”title”. It is best to keep it to 60 characters if possible.

All in one SEO Pack

Step #3. Write a Description

This is also sometimes called the “Meta Description” and will also appear on the search result page and it needs to be written so to tempt people to click on the search result link to take them to your blog or article. The type of information written here will be important as to whether people will click on your link.

Step #4. Enter Keywords

Keywords that you have woven into your writing that people will be using to search for your posts should be entered in this section.

Step #5. Give your Images a Description

Search Engines can’t index or read images unless they are given a text description. This is often called “Alternate Text

Alternate Text  for Images for SEOB: Promoting – The Sharing and Marketing

So you have optimised for search engines now you need to share and promote your content.

Step #6. Publish to Your Facebook “Page”

Take your blog post “URL” (web address) and enter it into Facebook. Make sure that the correct image is selected and then publish your article to your tribe on Facebook.

I don’t automate this as research seems to indicate that manual posting is more effective (it only takes seconds to do this manually)

The power with Facebook like any social network is in the number of Facebook fans. The more fans the better.

Secondly the more engaged they are and the more frequently they like, comment and share is also vital for content to spread. The best indicator of this is the “Talking about this” stat.

Making it easy for people to “like” your Facebook page from within your blog  is very important and I have found that the WordPress “Facebook Social Plugin” is  great for this.

It is my main driver of Facebook “likes”.

Facebook Social Plugin

Step # 7. Tweet it to your Followers

Tweeting once is not enough. A new post needs to be given a few tweets on its day of publishing.

So don’t “Tweet” once but several times on the first day.

Remember Twitter is a stream not an “inbox” so you need to toss your link into the Twitter torrent a few times to get noticed.

Step#8. Share it on LinkedIn

LinkedIn is often forgotten in the social media sharing equation but it is a business focused network where content is passed around. This platform with 150 million members drives traffic, especially for a B2B focused blog.

Step#9. Post it onto StumbleUpon

Research seems to give substance to the re-emerging power of StumbleUpon, so post your article onto this social network.

Step #10. Share Images on Pinterest

If you have cool images such as “Infographics” on your blog posts from time to time, don’t forget to share them on your boards on Pinterest.

Here is some proof from my WordPress “Referrer” stats page. It does drive traffic.

Pinterest drives blog traffic

Step #11. Share on Google Plus

This may not be a big traffic driver at this stage but it is still an emerging major social network that should be in your mix. Publish to Google Plus

Step #12. Email it to Your Subscribers

Email is still a powerful marketing medium and in the era of the shiny new toy of social media networks this is still essential. This marketing channel used to be the only way bloggers could get their content out before the arrival of social networks!

Make sure that you are capturing emails on your blog and then email your blog post out to those subscribers. As this is permission based with subscribers “opting in” it will provide you with a loyal band of readers.

You will be surprised how many people will be waiting for your blog post to arrive in their inbox to consume with their morning coffee!

So What About You?

Do you just hit publish and then go and make a coffee and hope your blog will one day be discovered?

The Mantra here is

Optimise then Share”

You need to be everywhere from Google to Facebook.

How do you optimize and market your blog?

Look forward to hearing your stories.


Blogging Statistics, Facts and Figures in 2012

Blogging started as an online journal in the 1990′s where people shared their interests, hobbies and thoughts online.

Online self expression was the main aim of the blogging game.

In 2012 it has evolved into major publishing businesses such as Huffington Post that was sold recently for over $300 million.

It is also used by companies to display their thought leadership and expertise. Blogs are now considered an important part of a companies participation online and no longer the preserve of  the private personal blogger.

The evolution of search engines has also made the creation of unique content in a variety of media vital, to improve brands and businesses online visibility to Google, Bing and Yahoo.

The world of personal self expression is now only a part of what keeps blogging vibrant and an important part of the rapidly growing web.

 Is Social Media a Threat to Blogging?

Before the rise of social media the main marketing tactic for a blogger to market their blog was building an email list and using that to distribute their content. It was hard work and many bloggers developed clever email list building tactics that facilitated the sharing of their blog. Bloggers built their online brand one email subscriber at a time.

Social media initially was  seen as a threat to blogging. When I joined Facebook in 2008 it had less than 100 million users and people were rapidly joining the  social network. Expressing yourself online was now easier and more social. Some people were even predicting the demise of blogging. Would Facebook kill the blog?

Micro blogging also started to appear in the guise of a strange sounding social media platform called “Twitter”. The questions were being asked would blogging descend into shallow snippets of information in 140 characters or less.  Would micro content create a superficial social web?

As Twitter rapidly grew it proved to be a very efficient means to distribute content, engage and grow a network of friends and followers that were interested in your topic globally. Social media has in fact saved blogging from stagnation and extinction as it has accelerated the online sharing and discovery of bloggers on tens of thousands of topics.

Social media has though proved to be a marketing mecca for bloggers that made them more visible than they could ever have hoped to be.

Bloggers Have Many Choices

Social media has provided  many options for bloggers. You can now blog with Tumblr. You can now be a video blogger on Blogger.com.  If you like a Facebook “page” can be the the public platform of choice for expressing yourself. If you want to  keep it short and sweet then Twitter is the micro bloggers paradise. We all don’t have to write 1,000 words epiphanies.

There is something to be said for keeping it simple and succinct.