Microblogging, Social Networking Still Growing Worldwide

Penetration levels of microblogging and social newtoworking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream.

Between 2009 and 2011, the number of people worldwide who publish a blog declined 4%, while the number of people writing an online news article increased slightly, up 6%. By contrast, the numbers of people using microblogs and social networks surged, up 62% and 40%, respectively, over the same period.

Much of the increased adoption of social networks worldwide has been driven by widespread use of mobile devices, according to the report.

Note: The chart (above) illustrates penetration levels across a range of online activities. For example, asked which online activities they’ve done in the previous month, nearly 70% of people cite watching an online video clip, 50% cite managing a social network profile and 36% say they’ve commented on a story; only 25% have written a blog post and even fewer people (18%) have written an article.

http://www.marketingprofs.com/charts/2011/5891/microblogging-social-networking-still-growing-worldwide#ixzz2CbEZQK1Z

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s